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← All comparisons·Pursuit vs Followup CRM

The Followup CRM alternative that reads the plans, not just the pipeline.

Pursuit and Followup CRM are both construction CRMs built around a bid log. The difference is what sits behind each bid. Followup CRM tracks the sales pipeline: stages, closing ratios, proposals, and rep accountability, with ERP integrations like Foundation and Sage. Pursuit puts the bid documents to work: plans, specs, emails, and vendor RFQs live on the bid, and AI answers questions from them with the source cited. Pursuit publishes its prices, $47 to $79 per user per month, and you can start free today. Followup CRM does not publish pricing; you book a demo to get a quote.

Create a free accountPursuit overview
Last updated July 21, 2026
At a glance

Pursuit vs Followup CRM

DimensionPursuitFollowup CRM
Price$47 or $79 per user / mo, publishedNot published; quoted after a demo
Reported typical costSame as published price~$75 per user / mo with a 5 seat minimum plus setup fee (third-party reporting, not vendor-published)
Free to startYes, free account, no credit cardNo free trial (per Capterra); demo only
AI on your documentsAsk the plans, specs, and emails; answers cite the pageVoice data entry and follow-up drafting, marked In Beta
Vendor RFQsSend and receive vendor quotes on the bidNot offered
Proposal generatorQuotes and e-signature requestsTemplated proposal builder with e-signature
Email integrationOutlook and Gmail, threads logged to the projectOutlook and Gmail activity logging
ERP integrationsNoneFoundation, Vista, Spectrum, Sage, QuickBooks, and more
ReviewsNew product (beta)4.5/5 on Capterra (228 reviews), 4.4/5 on G2
In market sinceVertigraph since 1991; Pursuit launched 20262012
Why estimators switch

The case for Pursuit

Followup CRM is a genuinely established construction CRM. It came out of a Fort Lauderdale roofing contractor in 2012, and its bid log, closing ratio dashboards, and ERP integrations have earned a 4.5 rating across 228 Capterra reviews. So why do estimating teams look at Pursuit instead? Three reasons keep coming up.

The documents live somewhere else. Followup CRM tracks the status of a bid; the plans, specs, addenda, and vendor quotes that decide the bid sit in email and shared drives. Pursuit stores the documents on the bid and lets you ask them questions in plain English, with the answer cited to the page it came from. When the GC calls about frost depth or alternates, the answer is on the record, not in someone's inbox.

Vendor quotes are half of an estimator's correspondence, and a sales pipeline CRM has no place for them. Pursuit sends RFQs to vendors, tracks who has responded, and keeps every quote on the bid it belongs to.

The buying process itself. Pursuit publishes its prices, starts free, and has no seat minimum. Followup CRM requires a demo to learn the price, and third-party reporting describes a 5 seat minimum, a setup fee, and a 60 day written cancellation notice. Cancellation friction is the single most repeated complaint in Followup CRM's own reviews. We would rather earn the renewal than write it into the contract.

Feature comparison

Every dimension, side by side

Getting started

FeaturePursuitFollowup CRM
Published pricingYes, on the pricing pageNo, demo-quoted
Self-serve signupYes, free account todayNo, demo first
Minimum seats15 per third-party reporting
Money-back guarantee30 days on paid plans30 days, conditional on completing onboarding

Bid tracking

FeaturePursuitFollowup CRM
Bid log with bid datesYesYes
Shared bid calendarYesFollow-up reminders and dashboards
Win/loss and hit rate reportingBy customer, project type, and regionClosing ratio chart and sales dashboards
User activity and audit trailYes, activity reporting and audit trail per userYes, per-rep activity tracking and goal dashboards
Vendor RFQ send and receiveYesNo

Documents & AI

FeaturePursuitFollowup CRM
Plan and spec storage on the bidYes, 50 GB per userNot a marketed feature
Ask questions of the documentsYes, with cited answers (Intelligence plan)No
Contract review and risk flagsYes (Intelligence plan)No
Built-in PDF editorYesNo
AI featuresDocument Q&A, scope and soils extraction, AI reportsVoice data entry, AI follow-up emails (In Beta)

Email & proposals

FeaturePursuitFollowup CRM
Outlook integrationYesYes
Gmail integrationYesYes
E-signaturesYes, on quotes and contractsYes, in the proposal flow
Templated proposal generatorQuotes, not full proposal templatesYes, with quote builder
Email marketing campaignsNoYes

Integrations

FeaturePursuitFollowup CRM
Construction ERP syncNoFoundation, Vista, Spectrum, Sage, ComputerEase, QuickBooks
Takeoff on the same platformYes, BidScreen CloudNo takeoff; integrates with The Estimating Edge and STACK

Support

FeaturePursuitFollowup CRM
Training and onboardingIncluded on paid plansOnboarding program (setup fee reported by third parties)
Mobile appBrowser-based, no native appiOS and Android apps
Cost over time

Five-year cost of ownership

5 seats over 3 years

Save $7,350 with Vertigraph
Pursuit$7,050
Followup CRM$14,400

Pursuit: 5 users on Pro+ with annual billing ($39.17 per user per month, 2 months free) is about $2,350 a year, $7,050 over 3 years. Followup CRM does not publish pricing; third-party reporting (prospeo.io, 2026) puts a 5 user contract near $4,500 a year plus a setup fee of roughly 20% of the first year, about $14,400 over 3 years. Treat the Followup figure as an estimate and confirm with their sales team; the published-vs-quoted difference is the point.

Honest take

When Followup CRM is actually the right choice

Followup CRM is the better fit in three real cases.

If your back office runs on Foundation, Vista, Spectrum, or Sage, Followup CRM has named, mature integrations into those ERPs. Pursuit has no ERP integrations today.

If templated proposals and email marketing campaigns are core to how you sell, Followup CRM ships both. Pursuit sends quotes and e-signature requests but does not do marketing campaigns.

And if a long public track record matters to your purchase, Followup CRM has been at this since 2012 with a 4.5 across 228 Capterra reviews. Pursuit is in beta; the free account exists so you can judge it on a real bid instead of taking our word.

Migration guide

Switching from Followup CRM to Pursuit

How to migrate

  1. Create a free Pursuit account at app.vertigraph.com. No credit card, no demo call.
  2. Add the bids due in the next 30 days first. You do not need to migrate history to get value; the open bids are where the risk is.
  3. Connect Outlook or Gmail so correspondence starts logging to the right project.
  4. Drop the plan sets and specs for those bids into each project. On the Intelligence plan, ask a few scope questions you already know the answers to and check the citations.
  5. Send your next round of vendor RFQs from Pursuit so the quotes come back onto the bid.
  6. Record outcomes as bids land. Hit rate by customer starts building from day one.
  7. Run both systems through one bid cycle before you decide. Followup CRM's reported terms include a 60 day cancellation notice, so check your renewal date early.
Common questions

Frequently asked

  • How much does Followup CRM cost compared to Pursuit?

    Followup CRM does not publish pricing; you book a demo for a quote. Third-party reporting in 2026 describes roughly $75 per user per month with a 5 seat minimum and a setup fee, but treat that as an estimate. Pursuit publishes its prices: $47 per user per month for Pro+ and $79 for Pro+ Intelligence, about 17% less on annual billing, with no seat minimum and a free account to start.

  • Does Followup CRM have AI like Pursuit?

    Followup CRM markets AI voice data entry and AI-drafted follow-up emails, labeled In Beta on its site as of mid-2026. Pursuit's AI works on the bid documents themselves: ask questions of plans, specs, and emails and get answers cited to the source page, plus scope extraction, contract risk review, and AI-built reports on the Intelligence plan.

  • Can Pursuit replace Followup CRM's proposal generator?

    Partly. Pursuit sends quotes and collects e-signatures on quotes and contracts. It does not have Followup CRM's templated proposal builder or email marketing campaigns. If branded proposal documents are the center of your sales motion, that is a real difference; run one proposal through both before switching.

  • Does Pursuit integrate with Foundation, Sage, or other construction ERPs?

    No. Followup CRM has named integrations with Foundation, Vista, Spectrum, Sage, ComputerEase, and QuickBooks; Pursuit does not integrate with construction ERPs today. Pursuit's platform integration is takeoff: BidScreen Cloud runs on the same platform, so measured quantities and bid tracking share one login.

  • Is Pursuit proven enough to trust? Followup CRM has hundreds of reviews.

    Fair question. Followup CRM has been in market since 2012 and holds a 4.5 on Capterra across 228 reviews. Pursuit is in beta, launched by Vertigraph, which has built estimating software since 1991. The honest trade: Followup CRM has the longer track record; Pursuit has the newer architecture, document AI, published pricing, and a free account so you can judge it on a real bid instead of a demo.

See it for yourself

Try Pursuit free.

No credit card, no setup call. Create an account, put one real bid on the board, and see if it fits the way you bid.

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