The Followup CRM alternative that reads the plans, not just the pipeline.
Pursuit and Followup CRM are both construction CRMs built around a bid log. The difference is what sits behind each bid. Followup CRM tracks the sales pipeline: stages, closing ratios, proposals, and rep accountability, with ERP integrations like Foundation and Sage. Pursuit puts the bid documents to work: plans, specs, emails, and vendor RFQs live on the bid, and AI answers questions from them with the source cited. Pursuit publishes its prices, $47 to $79 per user per month, and you can start free today. Followup CRM does not publish pricing; you book a demo to get a quote.
Pursuit vs Followup CRM
| Dimension | Pursuit | Followup CRM |
|---|---|---|
| Price | $47 or $79 per user / mo, published | Not published; quoted after a demo |
| Reported typical cost | Same as published price | ~$75 per user / mo with a 5 seat minimum plus setup fee (third-party reporting, not vendor-published) |
| Free to start | Yes, free account, no credit card | No free trial (per Capterra); demo only |
| AI on your documents | Ask the plans, specs, and emails; answers cite the page | Voice data entry and follow-up drafting, marked In Beta |
| Vendor RFQs | Send and receive vendor quotes on the bid | Not offered |
| Proposal generator | Quotes and e-signature requests | Templated proposal builder with e-signature |
| Email integration | Outlook and Gmail, threads logged to the project | Outlook and Gmail activity logging |
| ERP integrations | None | Foundation, Vista, Spectrum, Sage, QuickBooks, and more |
| Reviews | New product (beta) | 4.5/5 on Capterra (228 reviews), 4.4/5 on G2 |
| In market since | Vertigraph since 1991; Pursuit launched 2026 | 2012 |
The case for Pursuit
Followup CRM is a genuinely established construction CRM. It came out of a Fort Lauderdale roofing contractor in 2012, and its bid log, closing ratio dashboards, and ERP integrations have earned a 4.5 rating across 228 Capterra reviews. So why do estimating teams look at Pursuit instead? Three reasons keep coming up.
The documents live somewhere else. Followup CRM tracks the status of a bid; the plans, specs, addenda, and vendor quotes that decide the bid sit in email and shared drives. Pursuit stores the documents on the bid and lets you ask them questions in plain English, with the answer cited to the page it came from. When the GC calls about frost depth or alternates, the answer is on the record, not in someone's inbox.
Vendor quotes are half of an estimator's correspondence, and a sales pipeline CRM has no place for them. Pursuit sends RFQs to vendors, tracks who has responded, and keeps every quote on the bid it belongs to.
The buying process itself. Pursuit publishes its prices, starts free, and has no seat minimum. Followup CRM requires a demo to learn the price, and third-party reporting describes a 5 seat minimum, a setup fee, and a 60 day written cancellation notice. Cancellation friction is the single most repeated complaint in Followup CRM's own reviews. We would rather earn the renewal than write it into the contract.
Every dimension, side by side
Getting started
| Feature | Pursuit | Followup CRM |
|---|---|---|
| Published pricing | Yes, on the pricing page | No, demo-quoted |
| Self-serve signup | Yes, free account today | No, demo first |
| Minimum seats | 1 | 5 per third-party reporting |
| Money-back guarantee | 30 days on paid plans | 30 days, conditional on completing onboarding |
Bid tracking
| Feature | Pursuit | Followup CRM |
|---|---|---|
| Bid log with bid dates | Yes | Yes |
| Shared bid calendar | Yes | Follow-up reminders and dashboards |
| Win/loss and hit rate reporting | By customer, project type, and region | Closing ratio chart and sales dashboards |
| User activity and audit trail | Yes, activity reporting and audit trail per user | Yes, per-rep activity tracking and goal dashboards |
| Vendor RFQ send and receive | Yes | No |
Documents & AI
| Feature | Pursuit | Followup CRM |
|---|---|---|
| Plan and spec storage on the bid | Yes, 50 GB per user | Not a marketed feature |
| Ask questions of the documents | Yes, with cited answers (Intelligence plan) | No |
| Contract review and risk flags | Yes (Intelligence plan) | No |
| Built-in PDF editor | Yes | No |
| AI features | Document Q&A, scope and soils extraction, AI reports | Voice data entry, AI follow-up emails (In Beta) |
Email & proposals
| Feature | Pursuit | Followup CRM |
|---|---|---|
| Outlook integration | Yes | Yes |
| Gmail integration | Yes | Yes |
| E-signatures | Yes, on quotes and contracts | Yes, in the proposal flow |
| Templated proposal generator | Quotes, not full proposal templates | Yes, with quote builder |
| Email marketing campaigns | No | Yes |
Integrations
| Feature | Pursuit | Followup CRM |
|---|---|---|
| Construction ERP sync | No | Foundation, Vista, Spectrum, Sage, ComputerEase, QuickBooks |
| Takeoff on the same platform | Yes, BidScreen Cloud | No takeoff; integrates with The Estimating Edge and STACK |
Support
| Feature | Pursuit | Followup CRM |
|---|---|---|
| Training and onboarding | Included on paid plans | Onboarding program (setup fee reported by third parties) |
| Mobile app | Browser-based, no native app | iOS and Android apps |
Five-year cost of ownership
5 seats over 3 years
Save $7,350 with VertigraphPursuit: 5 users on Pro+ with annual billing ($39.17 per user per month, 2 months free) is about $2,350 a year, $7,050 over 3 years. Followup CRM does not publish pricing; third-party reporting (prospeo.io, 2026) puts a 5 user contract near $4,500 a year plus a setup fee of roughly 20% of the first year, about $14,400 over 3 years. Treat the Followup figure as an estimate and confirm with their sales team; the published-vs-quoted difference is the point.
When Followup CRM is actually the right choice
Followup CRM is the better fit in three real cases.
If your back office runs on Foundation, Vista, Spectrum, or Sage, Followup CRM has named, mature integrations into those ERPs. Pursuit has no ERP integrations today.
If templated proposals and email marketing campaigns are core to how you sell, Followup CRM ships both. Pursuit sends quotes and e-signature requests but does not do marketing campaigns.
And if a long public track record matters to your purchase, Followup CRM has been at this since 2012 with a 4.5 across 228 Capterra reviews. Pursuit is in beta; the free account exists so you can judge it on a real bid instead of taking our word.
Switching from Followup CRM to Pursuit
How to migrate
- Create a free Pursuit account at app.vertigraph.com. No credit card, no demo call.
- Add the bids due in the next 30 days first. You do not need to migrate history to get value; the open bids are where the risk is.
- Connect Outlook or Gmail so correspondence starts logging to the right project.
- Drop the plan sets and specs for those bids into each project. On the Intelligence plan, ask a few scope questions you already know the answers to and check the citations.
- Send your next round of vendor RFQs from Pursuit so the quotes come back onto the bid.
- Record outcomes as bids land. Hit rate by customer starts building from day one.
- Run both systems through one bid cycle before you decide. Followup CRM's reported terms include a 60 day cancellation notice, so check your renewal date early.
Frequently asked
How much does Followup CRM cost compared to Pursuit?
Followup CRM does not publish pricing; you book a demo for a quote. Third-party reporting in 2026 describes roughly $75 per user per month with a 5 seat minimum and a setup fee, but treat that as an estimate. Pursuit publishes its prices: $47 per user per month for Pro+ and $79 for Pro+ Intelligence, about 17% less on annual billing, with no seat minimum and a free account to start.
Does Followup CRM have AI like Pursuit?
Followup CRM markets AI voice data entry and AI-drafted follow-up emails, labeled In Beta on its site as of mid-2026. Pursuit's AI works on the bid documents themselves: ask questions of plans, specs, and emails and get answers cited to the source page, plus scope extraction, contract risk review, and AI-built reports on the Intelligence plan.
Can Pursuit replace Followup CRM's proposal generator?
Partly. Pursuit sends quotes and collects e-signatures on quotes and contracts. It does not have Followup CRM's templated proposal builder or email marketing campaigns. If branded proposal documents are the center of your sales motion, that is a real difference; run one proposal through both before switching.
Does Pursuit integrate with Foundation, Sage, or other construction ERPs?
No. Followup CRM has named integrations with Foundation, Vista, Spectrum, Sage, ComputerEase, and QuickBooks; Pursuit does not integrate with construction ERPs today. Pursuit's platform integration is takeoff: BidScreen Cloud runs on the same platform, so measured quantities and bid tracking share one login.
Is Pursuit proven enough to trust? Followup CRM has hundreds of reviews.
Fair question. Followup CRM has been in market since 2012 and holds a 4.5 on Capterra across 228 reviews. Pursuit is in beta, launched by Vertigraph, which has built estimating software since 1991. The honest trade: Followup CRM has the longer track record; Pursuit has the newer architecture, document AI, published pricing, and a free account so you can judge it on a real bid instead of a demo.
Try Pursuit free.
No credit card, no setup call. Create an account, put one real bid on the board, and see if it fits the way you bid.
